There are many foreign brands in the sanitary napkin market. How should domestic brand sanitary napkin agents respond
There are many foreign brands in the sanitary napkin market. How should domestic sanitary napkin agents respond? Statistics show that there are 380 million women aged 15-50 in my country, nearly 400 million women aged 13-50, and a woman needs 15,000 sanitary napkins in her lifetime. Although China’s feminine hygiene products market has matured, as products continue to penetrate into fourth- and fifth-tier cities and towns, the market penetration rate will further increase; at the same time, with the improvement of living standards, women’s menstruation will start early and end late. The trend has increased the market capacity of sanitary napkins. It is expected that my country's sanitary napkins and other related products will continue to grow steadily at a rate higher than the world average.
From the perspective of the sanitary napkin market in 2015, foreign-funded brands accounted for nearly 50% of the market share in my country, and only one or two domestic brands can break into the top ten sales list. The cake in the sanitary napkin market is getting bigger and bigger, and foreign brands are strong in support, increasing their publicity and increasing investment in the development of new products. How can domestic brands seek to break through and occupy a larger market under the siege in the future? With many years of experience in operating a sanitary napkin brand, he said that at the product level, there is still huge potential for market segments to be tapped. Work hard on product innovation and creation to win the trust of consumers, combined with innovative product design and promotion Way to cater to the current young people’s interest in choosing sanitary products. In the past, many brands could rely on TV commercials to do so? But now young people don’t watch TV. They are using new media and tools such as WeChat and Weibo. How to cater to this change is the key to success or failure.
In summary, it can be seen that if domestic sanitary napkin brands are to stand up, first, they must have a clear market positioning, not large and comprehensive, but subdivided and subdivided. Second, give full play to the professionalism of daring to innovate products and take this as the core to grasp, instead of just imitating what others have. Third, make full use of the Internet as a communication medium.
As the Chinese people's consumption concepts become more rational, shopping choices are gradually shifting from foreign brands to local brands. The sanitary napkin market has left a huge room for domestic manufacturers to develop. In the next ten years, China's feminine hygiene products field There is bound to be an earth-shaking change. We also hope that more and more sanitary napkin agents can seize the historic opportunity to develop and join hands with personal product manufacturers to grow bigger and stronger. Sanitary napkin investment agent hotline: 400-6622-312
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