The second child era is coming, and the demand for baby diapers is greater

On the upcoming New Year’s Day, my country’s new second-child policy will be fully liberalized, and all second-children born in 2016 are legal. Since the government announced the cancellation of China's 'only child policy' in October, it is foreseeable that infant-related consumption will increase substantially. Regarding the production of diapers, the author learned that due to Kao, a diaper brand popular among domestic citizens, up to 90 billion yen will be invested in the production of baby diapers and other products in the next 2 to 3 years. In order to meet the needs of the Chinese market and respond to the large purchases of Chinese tourists visiting Japan, Kao will increase the production capacity of diapers and sanitary products in six factories at home and abroad. Kao's factories in Yamagata Prefecture and Tochigi Prefecture will build new plants, and plans to start production sequentially after 2017. China's Hefei and Shanghai factories will also increase production. At present, Kao plans to implement an investment of about 80 billion yen per year, and investment in increased production accounts for up to 30 billion yen. Japanese-made diapers with a soft touch are very popular among Chinese consumers. Chinese tourists visiting Japan rush to buy diapers in Japan, resulting in continuous shortages in Japan. According to reports, Dawang Paper also began selling adult diapers in China in 2015. The Jiangsu plant's infant diaper production equipment will be enhanced as early as 2016. Next: Fujian diapers: good diapers should be breathable and comfortable to touch