Sanitary napkin oem manufacturers: pure cotton sanitary napkins are just conceptual hype?

Sanitary napkin OEM manufacturers believe that no matter what product we buy, we will be somewhat concerned about the ingredients of the product. Especially when buying sanitary napkins, women will also care about whether it is pure cotton or not. Some businesses cater to consumers. Some brands have begun to label 'cotton' or 'pure cotton' as selling points and publicity stunts! So pure cotton sanitary napkins are really just conceptual hype?

Sanitary napkin OEM manufacturers have learned that the recent burst of pure cotton sanitary napkins is not pure. According to market research data from consulting companies, many sanitary napkin brands on the market claim to be made of cotton, but in fact, they are only small The proportion of products is 100% pure cotton, and even sanitary napkin products with very little cotton use pure cotton as a promotional point.

Plus, sanitary napkin oem manufacturers know that many consumers do not know that ‘cotton soft’ is not equal to ‘pure cotton’. Cotton soft and pure cotton are two completely different concepts. Cotton sanitary napkins are a kind of chemical fiber raw materials, which are melted at high temperature and pressed into cloth to create a cotton-like texture. According to statistics, nearly 80% of girls use cotton soft sanitary napkins. This is because everyone mistakenly believes that cotton soft is pure cotton, which has won the word game of the business.

Consumption has been upgraded in recent years. Due to consumers' preference for natural, comfortable and pure cotton material characteristics, pure cotton surface sanitary napkins have emerged, especially suitable for women of the right age with sensitive skin. From this point of view, the era of pure cotton is gradually coming, and the prospects are promising. However, people in the industry seem to have another voice for the few pure cotton sanitary napkins on the market.

Sanitary napkin oem manufacturers have learned that the marketing director of a sanitary napkin brand: Concept hype is not far away: product differentiation, pure cotton concept, some are used as selling points and then used for marketing and advertising. Some are to build consumer experience, and purely conceptual solutions will certainly not go far. Solutions based on experience need to pay attention to customer value. The cost is too high and the customer value cannot be realized. The quality of the manufacturing process is not stable enough, and it is not good for the brand. A threat is certainly not acceptable to brand owners, so no matter what kind of material the solution is based on, a conclusion can only be reached after completing a complete cycle in the market.

There is also a diaper brand research and development staff who said that cotton sanitary napkins have yet to be tested, cotton diapers cannot be realized for the time being, 1% innovation or degradation of environmental protection, hard boasting 100% subversion, and more pseudo-concepts and pseudo-innovations. Cotton material is never suitable for diapers, even sanitary napkins, dryness and polysaccharides are easy to breed bacterial defects, unless they are wet once they are changed. A culture that is not rigorous is absolutely not conducive to its own and national brand image.

We are not all black and white. There is a diversified market, different consumer groups and consumer demands. There is no harm in discussing more. In any case, for consumers, pure cotton material can still give them a new experience. However, conceptual hype affects the market. For example, the natural color of household paper is healthier and more hygienic than white, subverting the principle of pulping and papermaking.

Alternatives may appear at any time, pure cotton is comfortable or a misleading result, and currently the spunlace cotton material of Unizhik in Japan is being developed and trial-and-error. After success, it will solve the dryness defect of ordinary sanitary napkin materials that cannot be serviced. ; Once resolved, the advantages of cotton may be lost. The comfort and safety of pure cotton may be the result of misleading and suggestive marketing. If consumers are allowed to try the blind test method without implying that pure cotton is safer and more comfortable, there will definitely be a reverse result.

However, sanitary napkin oem manufacturers believe that these problems are publicly and justified anyway, and the mother-in-law is justified. Consumers will have their own choice after experiencing which sanitary napkin is easy to use.