Maternal and child store purchases you have to know the diaper distribution skills

With the liberalization of the second-child policy, maternity and baby products stores have become the industry of choice for many investors to choose entrepreneurial projects. However, after the investigation, it was discovered that behind the seemingly attractive business opportunities for maternal and infant stores, the profitability is worrying. So how can we open a good mother and baby store? How can the diapers of the mother and baby store become the main source of profit for the store.　　1. Purchase skills of maternal and child stores　　(1) When opening a store, you must buy more fast-moving consumer goods, high repeat purchase rate and popular products, such as milk powder and baby food supplements.　　(2) When the shop first started, it was possible to buy some big-brand products, with low profits and a high rate of purchase by consumers. (3) To understand local consumption habits and consumption characteristics, it is necessary to purchase goods through formal channels as much as possible. It is necessary to purchase some products with great market potential and good brand quality. Brand enterprises will attach great importance to the rapid development of second and third line products and products with certain profit margins. The cooperative relationship with the terminal store takes the support of the store to do business as its own business goal, not only to sell products, but also to choose a business partner. Companies will help solve many problems and develop themselves with the help of the company's team power. (4) Choose diapers and milk powder products. This is the main source of profit in the store. The investment is large and the profit is large. The sales of diapers and milk powder require certain professional knowledge, product knowledge, parenting common sense, etc., be sure to choose a manufacturer with after-sales service. The manufacturer has a quality assurance agreement for the products of the shopping guide sales training, so that the sales can be stabilized and quickly increased, effectively reducing their own business risks. 2. Diaper distribution skills in maternal and infant stores (1) Size ratio Before maternal and infant stores open, or before changing brands, you must pay attention to collecting diaper sales and other product sales data, according to the number ratio of your customers and potential customers Place an order, for example, the ratio of S:M:L:XL is 1:2:4:3, then the purchase ratio can be moved to 1:2:4:2, because in different regions, some customers, when the baby is bigger After that, he was unwilling to let the baby use diapers again.　　Therefore, there will be fewer mistakes if you purchase products according to this ratio. In short, you must comply with the age group of your customers or the ratio of the size usage rate in order to choose the number of size packages. Under normal circumstances, the purchase ratio of new stores is mainly based on the ratio of 1:2:4:2.　　(二)The ratio of large and small packages　　Customers in different regions have different degrees of preference for big bags and small bags. This problem is not only related to the consumption level and consumption habits of each region, but also related to the age group of the customers.　　Especially in the villages and towns where the villages are hollowed out, small packages are mainly used.　　 In the county and urban areas, there are those who like big bags and small ones.　　 Therefore, before purchasing, we mainly investigate the consumption and preferences of other stores and customers. At present, most customers prefer large bags, which are more affordable. (3) Quality issues Not all customers like high-quality, high-priced products, so it comes down to the product, mainly based on the consumption level of customers in your area and product requirements to select products, and at the same time in the selection process In China, certain market investigations must be done.　　The thickness, breathability, water absorption, dryness of the product, and the dryness is also very important. All of them are critical to the quantity of your store’s entry rate, purchase rate, and repurchase rate.　　 More than 95% of customers now prefer ultra-thin, high-softness, full-core diapers that can’t afford to be layered continuously. And it has a big waist, there are many such products for Sleeping Baby.　　(4) Price problem　　 At present, the price of a single piece of diapers sold in stores should not exceed 1.2 yuan, because the economy has not been very prosperous in recent years. Most of the single-chip sales price is more than two yuan, it is more difficult to sell, but the purchase price is too low, and the quality cannot be guaranteed. Therefore, it is better to keep the purchase price basically at this price.　　(5) Gift problem　　With proper gift support, it can double the business. Such as trial kits, posters, molds, etc. Previous: Guide for diaper agents of maternity and baby products store |