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The price increase is extremely fierce, and sanitary napkin agents must do this if they want to pass the customs safely!
by：V-Care
2021-03-20
The price increase is extremely fierce, and sanitary napkin agents must do this if they want to pass the customs safely! The price of a knife is hanging on the head of the merchant, making people worried and frightened. Recently, this knife has become restless again, and it shows the edge of its price increase from time to time. However, the fluctuations in prices have its inevitable market laws, which can't be controlled, and people are panicked.
What should I do if the price is soaring? A personal product manufacturer with 20 years of experience in sanitary napkin agency operation tells you: It should be calm and peaceful to get along with it, and seriously think about how to get through this barrier.
One, adjust mentality
The face of price is also like the face of a woman. Whenever it changes, a notice is issued. From suppliers to sanitary napkin manufacturers to sanitary napkin agents to sellers, it is inevitable. In this wave of price increases, SAP, non-woven fabrics, hot melt adhesives, packaging paper and other raw materials have risen again and again. In the face of turbulent price increases, blind panic cannot solve the problem. What is most needed is to wait and see changes, find ways to actively respond.
Two, learn to judge
This is the so-called review of time and situation, using personal connections and upstream and downstream partnerships to demodulate price information in a timely manner, and follow the market situation to make judgments on the timing and extent of product price increases, and at the same time formulate a series of corresponding Effective measures. For suppliers, they can communicate with purchasers to understand their needs, find such products or communicate with manufacturers to customize such products, enter the supermarket sales in the form of temporary codes, etc., strive for free resources on the terminal display and increase the number of customer orders. Speed u200bu200bup capital turnover and lower the expense ratio in order to achieve an increase in overall net profit.
The most direct impact of this paper price increase is undoubtedly sanitary napkins and other products. How to judge the next production and sales trend from the information given by pulp and paper mills and sanitary napkin agents is particularly important. Before the price increase, the paper towel market was very hot, using the stage when it was going to rise but not to wait for opportunities to promote sales, but to increase sales after valid judgments.
Three, how to increase prices
In the face of price increases, different companies raise prices in different ways. The most common is a hard price increase, which directly adjusts the price according to the upstream price increase. But price adjustment is a sensitive issue. When will the price be adjusted? How much to adjust? It seems that there is no one-size-fits-all strategy to adjust, because everyone understands that companies that rely solely on prices cannot last.
Another method is to become an invisible price adjustment for the time being, that is, companies make corresponding adjustments to the functions and appearance of their own products, so as to increase the added value of the products and ensure the acceptance of price adjustments. It can be seen that the introduction of new products and product upgrades is the mainstream, and price increases are not welcome, but reasonable and small price adjustments for good products will not cause too much resistance in the market.
Fourth, reasonable stocking
The upstream sanitary napkin manufacturer informs that the price increase should be fully stocked, and the stock is reasonably stocked according to the digestive ability of the own company, and the price difference is appropriately earned. Strive to stagger the peak of price increase, extend the time of price increase, and pass the special period steadily and safely. At this time, it is worth noting that, remember to stock up blindly, so as not to lead to retreat.
5. Develop a variety of response plans
Binglai will cover the water and earth. Only by formulating a variety of feasible plans based on market trends and existing problems can we flexibly deal with the risk of price increases. The price increase policy should be as diverse as possible, avoid one size fits all, and make specific analysis of specific issues. According to analysis by industry insiders, the sales of daily necessities such as tissues, diapers, and sanitary napkins are less affected by the increase, but it affects the choice between brands. Product features should be more prominent when there is no price advantage. When choosing the time for price increase, the main time rhythm should be used. The price increase should be given priority in high-consumption places and cities, and slowly increase in low-consumption places; a new round of promotional activities can also be carried out to increase product popularity. In short, a good response can not only successfully escape the pursuit of price increases, but also take advantage of the gap in price increases to increase market share.
Six, take the initiative to follow up
After the price adjustment, the relevant person in charge should pay attention to and follow up in time to ensure that the market reaction and sales dynamics are understood in the first time, so that timely adjustments can be made to maximize the effect of the price increase. Another person in the industry said that the price increase is not a simple increase in the price of raw materials, but also a high degree of attention to the environmental protection tax of the upcoming 'Environmental Protection Tax Law. As a result, it actually adds a lot of burden to paper-making enterprises, and other sanitary products industries such as the sanitary napkin industry will be affected to a certain extent. This requires us not only to closely follow the market trend, but also to actively cooperate with policies and regulations to ensure the sound and rapid development of the industry.
Crisis always has opportunities and challenges. The price increase crisis is not a 100% bad thing. It may be a light industry reshuffle, because who has keen market insight, masters the market rhythm, and is timely Adjust the corresponding measures, take the lead in making changes that conform to the market, who is the next winner. Therefore, in the face of such price increases, manufacturers of personal products, if they can calmly cope with these price increases, prepare multiple sets of plans, and see to it, sanitary napkin agents will surely be able to tide over this difficult time together with the manufacturers. Sanitary napkin agent hotline:
What should I do if the price is soaring? A personal product manufacturer with 20 years of experience in sanitary napkin agency operation tells you: It should be calm and peaceful to get along with it, and seriously think about how to get through this barrier.
One, adjust mentality
The face of price is also like the face of a woman. Whenever it changes, a notice is issued. From suppliers to sanitary napkin manufacturers to sanitary napkin agents to sellers, it is inevitable. In this wave of price increases, SAP, non-woven fabrics, hot melt adhesives, packaging paper and other raw materials have risen again and again. In the face of turbulent price increases, blind panic cannot solve the problem. What is most needed is to wait and see changes, find ways to actively respond.
Two, learn to judge
This is the so-called review of time and situation, using personal connections and upstream and downstream partnerships to demodulate price information in a timely manner, and follow the market situation to make judgments on the timing and extent of product price increases, and at the same time formulate a series of corresponding Effective measures. For suppliers, they can communicate with purchasers to understand their needs, find such products or communicate with manufacturers to customize such products, enter the supermarket sales in the form of temporary codes, etc., strive for free resources on the terminal display and increase the number of customer orders. Speed u200bu200bup capital turnover and lower the expense ratio in order to achieve an increase in overall net profit.
The most direct impact of this paper price increase is undoubtedly sanitary napkins and other products. How to judge the next production and sales trend from the information given by pulp and paper mills and sanitary napkin agents is particularly important. Before the price increase, the paper towel market was very hot, using the stage when it was going to rise but not to wait for opportunities to promote sales, but to increase sales after valid judgments.
Three, how to increase prices
In the face of price increases, different companies raise prices in different ways. The most common is a hard price increase, which directly adjusts the price according to the upstream price increase. But price adjustment is a sensitive issue. When will the price be adjusted? How much to adjust? It seems that there is no one-size-fits-all strategy to adjust, because everyone understands that companies that rely solely on prices cannot last.
Another method is to become an invisible price adjustment for the time being, that is, companies make corresponding adjustments to the functions and appearance of their own products, so as to increase the added value of the products and ensure the acceptance of price adjustments. It can be seen that the introduction of new products and product upgrades is the mainstream, and price increases are not welcome, but reasonable and small price adjustments for good products will not cause too much resistance in the market.
Fourth, reasonable stocking
The upstream sanitary napkin manufacturer informs that the price increase should be fully stocked, and the stock is reasonably stocked according to the digestive ability of the own company, and the price difference is appropriately earned. Strive to stagger the peak of price increase, extend the time of price increase, and pass the special period steadily and safely. At this time, it is worth noting that, remember to stock up blindly, so as not to lead to retreat.
5. Develop a variety of response plans
Binglai will cover the water and earth. Only by formulating a variety of feasible plans based on market trends and existing problems can we flexibly deal with the risk of price increases. The price increase policy should be as diverse as possible, avoid one size fits all, and make specific analysis of specific issues. According to analysis by industry insiders, the sales of daily necessities such as tissues, diapers, and sanitary napkins are less affected by the increase, but it affects the choice between brands. Product features should be more prominent when there is no price advantage. When choosing the time for price increase, the main time rhythm should be used. The price increase should be given priority in high-consumption places and cities, and slowly increase in low-consumption places; a new round of promotional activities can also be carried out to increase product popularity. In short, a good response can not only successfully escape the pursuit of price increases, but also take advantage of the gap in price increases to increase market share.
Six, take the initiative to follow up
After the price adjustment, the relevant person in charge should pay attention to and follow up in time to ensure that the market reaction and sales dynamics are understood in the first time, so that timely adjustments can be made to maximize the effect of the price increase. Another person in the industry said that the price increase is not a simple increase in the price of raw materials, but also a high degree of attention to the environmental protection tax of the upcoming 'Environmental Protection Tax Law. As a result, it actually adds a lot of burden to paper-making enterprises, and other sanitary products industries such as the sanitary napkin industry will be affected to a certain extent. This requires us not only to closely follow the market trend, but also to actively cooperate with policies and regulations to ensure the sound and rapid development of the industry.
Crisis always has opportunities and challenges. The price increase crisis is not a 100% bad thing. It may be a light industry reshuffle, because who has keen market insight, masters the market rhythm, and is timely Adjust the corresponding measures, take the lead in making changes that conform to the market, who is the next winner. Therefore, in the face of such price increases, manufacturers of personal products, if they can calmly cope with these price increases, prepare multiple sets of plans, and see to it, sanitary napkin agents will surely be able to tide over this difficult time together with the manufacturers. Sanitary napkin agent hotline:
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