The domestic baby diaper market is nearly one trillion in size, and major manufacturers have established their own sales channels
According to relevant statistics, the market size of China's maternal and infant industry is expected to exceed 2 trillion yuan, and diapers are one of the most popular sub-industries in the maternal and infant industry except milk powder. At present, there are about 1,200 brands in China's diaper industry, of which about 200 new domestic and foreign brands have entered the market. The US MPE company predicts that by 2017, the Chinese diaper market will expand to 120 billion yuan, and the number of foreign diaper brands entering the Chinese market will reach 200. An average of 16 million newborns are born in China every year. The annual per capita consumption of China's new-generation mother and infant group is 5,000 to 18,000 yuan, and the total maternal and infant market in China has exceeded 1 trillion yuan. Under this huge and attractive figure, baby diaper manufacturers have seized the mother and baby market one after another, creating a new O2O profit model. So, what is the status quo of the mother-child chain, and can the O2O model become the main force? O2O is a sales channel that establishes a combination of online and offline. It is a sales channel cited by many industries in recent years. It is convenient to purchase and provides relevant quality and safety. Let many consumers eliminate the problem of invisible products online, thereby establishing a management model that combines online and offline. Nowadays, most of the parents are'post-80s' or even'post-90s'. This group, especially urban consumers with a good education background, have certain brand awareness. In addition to product brands, they also have loyalty to channel brands. This actually reflects a trend: the improvement of the bottom line of products. With the improvement of various legal systems, the function of 'identifying product quality' performed by brands in the past has been replaced by legal systems, especially in the maternal and infant industry. Of course, the gradual liberalization of the two-child policy has accelerated the growth of the maternal and infant market. Relevant statistics show that in 2015, the market size of China's maternal and child industry is expected to exceed 2 trillion yuan, and diapers are one of the most popular sub-industries in the maternal and child industry except milk powder. Diapers, which have become fast-moving products like ice cream and toothpaste, have limited profits but have not affected the pursuit of various domestic and foreign merchants in the diaper market. In order to protect their babies from diaper rash, Chinese mothers born in the 1980s and 1990s are willing to pay higher prices for diapers. Increasing parents' awareness of baby and child safety and consumption upgrades in the Chinese market have led to an increasing demand for high-end diapers that are 1.7 times more expensive than Chinese local products. It is understood that the annual growth rate of high-priced diapers has reached 30%-40%, and the share has expanded from less than 10% in 2010 to about 15% in 2013. The above is the relevant information released by Quanzhou Maternal u0026 Baby Products Co., Ltd. The company provides diaper franchising agents, baby diaper manufacturers, diaper wholesale and other services. New and old customers are welcome to come and buy. You can log on to our official website: Next: 2 Tire policy will promote the development of wholesale diapersPrevious article: What indicators should diaper manufacturers follow when purchasing diapers? Keywords in this article: diaper franchise agent, baby diaper manufacturer, diaper wholesale
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