The penetration rate can be expected to be low-end in the future and cannot be shaken
At present, the domestic adult diaper market has exceeded 4 billion yuan, but the market penetration rate is still less than 3%, while the world average penetration rate is 12%. Even so, it seems that the penetration rate does not make the trousers market too pessimistic. With the advancement of aging and changes in consumer concepts, the adult incontinence product market has maintained a compound growth rate of about 37% in the past five years, and the trousers blowout. Style development is just around the corner. However, trousers are different from baby diapers. At present, most of their buyers are looking for cost performance and price-oriented consumption. The price is inversely proportional to the sales volume. Children are loved by thousands of people, and the elderly, especially those who are sick in bed, often end in a sad end without a dutiful child before the bed for a long time. In this case, the requirement for pants is extremely cost-effective, and high-end products are rarely sought after. I searched for adult diapers at various prices on major websites, and the sales reflected the phenomenon as mentioned above, that is, low prices are hot, high-end sluggish. It can be seen that the low-end market for finished trousers is easier to flourish, but the low-end market for finished trousers cannot blindly hover in the low-end market. This will affect the innovation and progress of the entire industry. Innovating and producing high-quality and inexpensive products is the key, or the key to becoming a national leading enterprise. The trousers have not yet fully risen. In addition to the crude old-age care methods and energy, the demands have not changed significantly. The only difference is between men and women, functional subdivision, improvement of closeness and privacy, comfort, safety, and skin improvement. With slight changes in health and other aspects, the status quo of wearing pants must not change much in the short term. Moreover, the trousers currently still use the traditional core, and the core of the baby trousers has not yet been adopted, which is highly practical for the pursuit of absorbency. Previous post: Time for the baby to take off the diapers and break the diapers Next post: It is good to choose a cost-effective diaper
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