The development of my country's diaper industry

Excessive entry barriers directly lead to the relatively high concentration of my country’s baby diaper industry. The Baby Industry Research Center found that the total sales volume of baby diapers (excluding diapers/pads) of the top 10 manufacturers in 2010 accounted for about 72% of the total sales volume of baby diapers of all companies, and its sales of diapers In total, it accounts for approximately 92.6% of the total sales of all companies. In the fourth quarter of last year, the Shanghai Municipal Bureau of Quality Supervision conducted a special supervision and spot check on the quality of diapers (including diapers/pads) produced and sold in Shanghai, and the results were 100% qualified; it was also issued by the General Administration of Quality Supervision, Inspection and Quarantine on 3.15 last year The results of the national supervision and random inspection of diapers showed that among the 64 products produced by 50 enterprises in 8 provinces and cities, only 1 product did not meet the requirements of the standard. 'From the results of supervision and spot checks on diapers in recent years, the quality of diaper products in my country is relatively stable, and the overall quality level is very good. Especially the products of large enterprises, the quality is still relatively reliable, and the unqualified products are many small enterprises. The main reason is that companies use low-priced and low-quality raw materials in order to reduce costs.' An expert from the National Paper Quality Supervision and Inspection Center told reporters. Although the market concentration of diaper brands is so high, because their penetration rate is much lower than that of sanitary napkins, they have always been considered 'always have room.' It is reported that at the end of 2010, there were as many as 500 diaper manufacturers registered by the Household Paper Professional Committee of the China Paper Association, 84 more than in 2009. And quite a few young brands have achieved a substantial increase in sales. In addition to the more well-known Que's, which increased by 70%, Hengli, Overseas Chinese and Angel also increased by 32%, 56% and 92% respectively. Statistics also show that both in terms of sales volume and sales, foreign brands occupy the leading position. Especially in the high-end market, domestic brands are suppressed by foreign capital to a certain extent. Jiang Manxia pointed out that there are still some gaps between domestic brands and foreign brands. High-quality personalization is more popular. The bigger the cake in the market and the more companies that enter, the competition is bound to become more intense. It is understood that in order to expand market share, major merchants have not only enriched their product lines and expanded new bases, but also began to vigorously expand market segments. Currently, they have launched sub-categories based on infant growth stage, gender, daily use and night use. product. The rise of the diaper industry will undergo a gradual consolidation and reshuffle to the final industry consolidation. 'Just like the sanitary napkin market more than ten years ago, it will go through such a process.' Wang Guizhong said that as long as companies find their own brand and market positioning, and stick to it for a long time, they may stand out in the continuous reshuffle. The development trend of my country's baby diaper industry is personalization on the one hand and high quality on the other. As more generations born in the 1980s become parents, they will have greater demands for both the product quality and the personalization of baby diapers. This will inevitably make businesses do their best in both aspects, and they must pursue products. To refine the market, we must also pay attention to the design details of adding popular elements to the product, and increase research and development efforts in terms of product comfort and humanization. Previous: The difference between diapers and pull-up pants Next: What effect does wearing open pants have on the baby?