Domestic baby diaper manufacturers are actively deploying overseas markets
According to relevant data, domestic baby diaper manufacturers are actively deploying overseas markets, mainly because of the love of foreign brands from Chinese people, which makes domestic baby diaper manufacturers have to open up overseas markets. . my country is a net exporter of baby diapers. The export volume is much larger than the import volume. The export mainly comes from OEM manufacturing for foreign brands and domestic and foreign adjustments of products of multinational companies. Judging from the data of the past two years, the import of diapers, especially the products originating in Japan, has increased substantially and is getting stronger. As optimistic about the development prospects of the baby diaper market, in recent years, in addition to the expansion of the original enterprises, many new companies have entered the field. The baby diaper industry is in a period of adjustment of overcapacity. The market competition is fierce and the profit margin of enterprises is affected. limit. After more than 10 years of development, the technical equipment level of my country's baby diaper enterprises has been greatly improved, and the technical indicators and performance of the products have also been close to those of major international brands. In 2010-2015, 44 new baby diaper production lines were introduced, of which 17 stretch pants production lines. The production equipment of domestic baby diapers has also been upgraded very quickly. There are 13 new pull-up pants production lines alone. In terms of the market competition environment, what is different from the past is that although price competition is still widespread, it has shifted towards high-quality, cost-effective and differentiated products. Large companies and small companies have their own strengths and weaknesses in their sales and business models. Although international brands have been successful in the first-tier market, they will encounter many challenges in the process of channel sinking. Previous: There is a kind of diapers with a 360-degree elastic waist and waist sticker design. Next: The skin of a newborn baby is very fragile